When you’re looking to generate leads for your business and its products and services, few can go wrong by joining a trade show. It pools together businesses from a single industry to open itself to people who are already inclined to products and services from the industry.
The trick to success in a trade show is to be ready. From presentations to mobile apps for trade shows, here are the top tips that have helped other businesses find success in participating in the top trade shows in the country.
The first thing that you actually need to determine is whether or not you can afford to participate in a trade show. Fees to attend are honestly rather steep, and you don’t want to attend if you’re going to end up at a loss. Determining if it’s worthwhile is a function of two things.
First is whether or not you’re confident in your product or service is popular enough at the moment. Second is how successful the trade show has been in the past. Both can be determined by careful research and study.
There are several things that you need to prepare for. One of the most critical is the booth itself. You don’t want it to be a plain table and chair in a space — you’ll be surrounded by others who have made their booths eye-catching. You best do the same.
Aim for substance over style, however, making sure that what your business is all about is obvious at a few seconds’ glance. Balance that with a colorful setup that will pull people in. Then you also need to make sure there’s enough space for people to move around.
Have a presentation.
While you and your people can certainly just sell your products and business face to face, it will help consistency if you have multimedia presentation handy. Make these accurate, wholesome, and focused on your business and its products or services.
That being said, you should also make sure that it’s fun, enjoyable, and memorable. You can have this playing at a loop at your booth to draw people in. When people are interested, you can then launch into specifics. You can also use mobile apps for trade shows to provide face-to-face demonstrations.
Finally, make sure you have giveaways so that you are memorable to visitors to your booth. Ideally, you should have fliers with the basics of your business. Make sure to pair these with branded items that are usable from day to day. Pens, notepads, notebooks, and the like are perfect.
Provided they’re of top quality and well-made, they’ll be usable for a long time. This means that your visitors will be thinking about you every time they use the items you’ve given away. You don’t have to spend too much, but you can’t be too cheap either.
If you want to generate a lot of leads, then a trade show might be a great idea for you. Provided that you carefully consider all the tips here, and are certain that it fits well into your budget, this can be a great way to help your business forward. As with any investments, don’t jump into trade shows without knowing what you’re in for or preparing carefully for participation.