Keywords remain the soul of your online marketing efforts, regardless of the platform you are using. That said, you should be careful when choosing the ones that will guarantee you the highest return on investment. This is because the relevancy of your keywords will determine the rank you gain on search engines. Search engines will …

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Domain authority (DA) is one of the most critical factors every Australian brand needs to focus on to nail search engine optimisation (SEO) for great and consistent web traffic. Developed by Moz, this metric helps determine how trustworthy a website is compared to others, especially those designed to attract similar visitors. On a scale of …

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