Domain authority (DA) is one of the most critical factors every Australian brand needs to focus on to nail search engine optimisation (SEO) for great and consistent web traffic. Developed by Moz, this metric helps determine how trustworthy a website is compared to others, especially those designed to attract similar visitors. On a scale of one to 100, the greater your site’s DA score is, the more likely it’s going to rank high on Google.
Experts in SEO services in Brisbane, Sydney, Perth and Darwin know that building DA is a long-term undertaking. That is why older websites tend to outrank newer ones. Fortunately, there are ways to increase the DA score of your relatively young site noticeably in a matter of months or even weeks.
Here are some of the strategies that have been proven to work:
Simplifying Your Domain Number
A good domain name is simple, catchy and relevant to the website itself. Keep it as short as possible. Your visitors shouldn’t have trouble remembering it, so they could easily go back to it without clicking any link.
Putting a Premium on Content Marketing
Producing high-quality content on a regular basis helps improve your site’s DA organically. It serves as an effective link-building strategy because visitors gravitate towards compelling pieces of content. If you produce articles and videos worth sharing and linking to, they can go viral on their own.
Apart from the content itself, pay attention to its framework. Some types of content sell better than others because they’re more digestible. For instance, listicles often get a lot of love from people, for they set expectations well, break information down properly and are more fun to read.
Having a Mobile-Friendly Website
Most people access the Internet through mobile devices than traditional computers. Considering that there’s a great difference between a smartphone and a laptop, it’s sensible to make your web pages compatible with all screen sizes.
Browsing through a website designed for a desktop via tablet is stressful. Instead of attracting more traffic, you may experience a high bounce rate when many visitors leave your not-so-friendly website immediately.
Building and Maintain a Healthy Link Profile
No website makes it to the top of search engine results pages alone. Every site needs links from other sites to boost its DA score.
However, not all backlinks are equal. Google has guidelines in place to help brands follow sound link-building practices. Earning high-quality links takes time, so don’t cut corners. Employing unscrupulous link schemes can harm your website than good. Buying links, having excessive link exchanges among few websites and utilising automated programs to build links to your website are frowned upon.
It pays to give your website a link audit from time to time. This way, you can get rid of toxic backlinks soon enough. Some of your competitors may sabotage your DA by intentionally associating your site with harmful pages.
The road to high DA is long and tedious, but there are convenient detours that can help you reach your intended destination faster. Let a shrewd SEO be your guide to use the right strategies to achieve your brand’s short- and long-term digital marketing goals.